Roku has expanded its first-party TV lineup with new OLED models, bringing the company’s streaming expertise to higher-end displays. The new Roku Pro Series OLED and Roku Pro Series LX OLED deliver the deep blacks, vibrant colors, and wide viewing angles that OLED panels are known for, while integrating Roku’s software and user experience directly into the hardware.
Both Pro Series families emphasize picture quality and ease of use. OLED technology produces true blacks by turning off pixels where needed, which increases perceived contrast and makes colors appear more vivid. Wider viewing angles mean the image remains consistent even when you’re viewing the screen from off-center seats, and that helps preserve picture quality across a living room or family room setup.
Roku also highlights automated picture optimization. Roku Smart Picture Max automatically adjusts the TV’s settings to match the content you’re watching, whether it’s a dark, shadow-heavy thriller or a bright animated feature. The goal is to reduce the need for manual picture adjustments and ensure each program, movie, game, or live event looks its best right away.
On the hardware side, Roku notes an ultra-thin profile and a slim metal bezel that give the TVs a modern, minimal look. Built-in cable management on the back helps keep cords organized and reduces clutter, making wall mounting or media cabinet placement cleaner. The TVs also support gaming-focused features: an Automatic Game Mode reduces input lag and optimizes performance for consoles, and a 144Hz refresh rate provides smoother motion and a more responsive experience for fast-paced games.
The included Roku remote for these models adds several conveniences. Backlit buttons make it easier to operate the TV in the dark, and customizable shortcut keys let users assign favorite apps or commands for quick access. A Bluetooth headphone mode enables private listening without wired headphones, and a remote-finder function helps locate a misplaced remote quickly.
Pricing and availability are straightforward. The base Roku Pro Series OLED starts at $999 for the 55-inch model, with a 65-inch option also available at launch. The more premium Roku Pro Series LX OLED lineup is slated to arrive later, with pricing starting at $1,299. The initial Pro Series models are available for purchase now, while the LX models are expected to reach stores in October.
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- Roku has adjusted pricing across its streaming hardware lineup in recent months.
- The company has been part of larger industry consolidation conversations and acquisition interest.
- Roku continues to update its home screen and user interface with improved organization and AI-assisted features.
These new OLED sets represent Roku’s push to offer fully integrated TVs that combine the company’s smart platform with higher-end display technology. For buyers who want a Roku-powered TV with OLED picture quality, the Pro Series and Pro Series LX provide distinct tiers for different budgets and feature priorities, from the entry-level Pro OLED at $999 to the more feature-rich LX models later this year.