Official Does Not Call Shutdown Report Fake, Confirms Key Changes

Following an earlier report today, Nothing has clarified that it is not exiting markets, although the company is making significant internal changes.

To summarize: a report published earlier claimed Nothing would withdraw from around a dozen global markets due to falling sales of its Phone (4b) device and that widespread layoffs were underway. That story included specific sales figures and suggested that large portions of the company might be affected.

In response, Nothing’s spokesperson Akis Evangelidis publicly called the report inaccurate and described certain elements as “fake news.” Evangelidis explicitly stated that Nothing is “not shutting down any markets” and disputed the published sales numbers for the Phone (4b). According to the company, the latest limited-release batch of the Phone (4b) sold nearly 30,000 units on the first day alone, a figure significantly higher than the numbers quoted in the original report.

Although the company rejected claims that it was leaving markets, Evangelidis confirmed that some staff reductions and team changes are taking place. He said the organization is undergoing a reorganization to better prepare for the company’s next phase of growth. While specific details and precise headcount figures were not disclosed—citing regulatory obligations and ongoing local consultation processes—Evangelidis emphasized that reports suggesting up to 40% of the workforce would be affected were “way overblown.”

What we are doing is reorganising our teams to prepare for our next phase of growth. We are introducing dedicated business units – including an AI-native business unit – and consolidating individual countries into regional hubs to operate much more efficiently.

These changes have impacted certain positions, and while we are unable to share specific details due to regulatory compliance and ongoing local consultation processes, the reported numbers are way overblown…

A key point made in the company statement is that consolidating individual country operations into regional hubs is intended to improve efficiency and reduce overlap. That consolidation can be misinterpreted as a market exit when, in reality, it may mean shifting administrative or commercial functions to regional centers while continuing to serve customers in those countries.

The original report’s author noted that Nothing had been given “the entire week” to respond prior to publication, and that no statement or denial was provided in that timeframe. Nothing maintains it did respond and has since addressed the inaccuracies it believes were present in the reporting, particularly around sales volume and the scope of personnel changes.

At this stage, the situation can be summarized as follows: Nothing denies plans to withdraw from specific markets, confirms a reorganization that affects some positions, and disputes the sales and layoff numbers reported earlier. The company also indicated it is forming dedicated business units, including a unit focused on AI capabilities, which signals a strategic shift rather than a full-scale retreat from markets.

For customers and observers, the practical implications are likely to be limited in the short term. Devices and services already available in affected countries should continue to function and be supported, while back-office, regional, and corporate structures are adjusted for efficiency. Nothing’s move toward regional hubs is a common approach for growing tech companies seeking to balance local market presence with streamlined operations.

Nothing has not published detailed figures about the exact number of roles impacted or the specific countries that will be managed from regional hubs. Those details remain subject to local consultation and regulatory requirements. The company’s emphasis is on positioning itself for sustainable growth, investing in new business units, and optimizing how it serves markets worldwide.

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